This is not only description of IT systems and kind of data they collect. This is complete view about data storage, data ownership, data definitions, data transformation, distribution and analysis.
Analysis of needs and available data, DW model, ETL processes – we do that to build complete system used for reporting and data analysis. The fast access to knowledge about your business is a real value.
Internal and external unstructured data acquisition helps in analytics and discovering a new data relationships and information. Today there is no efficient marketing and sales without Big Data.